Skip to content

Apple Earnings Report Mixed with Fall in China Outlook

Regulation Risk in Europe and Nationalism in China hurt the Outlook for Apple

Geopolitical winds in China and increasing regulatory risk in Europe and also the US have hit Apple market sentiment. In addition, there is some concern with stagnating product mix overall. Key highlights are:

  • Apple reported fiscal first-quarter earnings that beat estimates of $118.3 Billion with actual revenue of $119.6 Billion.
  • Revenue earnings showed a 13% decline in sales in China, one of Apple’s important markets. This was a big miss since estimates were for $24 Billion with the actual coming in at $20.8 Billion.
  • iPhone sales for the current quarter are expected to be similar to last year’s, with supply recovered from Covid shutdowns. Sales rose by 6% to $69.7 Billion.
  • Apple’s services business grew 11% in the quarter, slightly short of estimates. This includes Apple TV, App Store, iCloud, and Apple Pay, etc.
  • The rest of product line (macbook, ipad, etc) was flat thus showing no growth.

Despite the decline in sales in China, Apple’s overall fiscal first-quarter earnings still managed to beat estimates, showcasing the company’s resilience and ability to navigate through challenging market conditions. While the drop in demand in Greater China could raise concerns, it is important to note that Apple expects iPhone sales for the current quarter to be on par with last year’s figures. This suggests that the supply chain disruptions caused by the Covid-19 pandemic have been largely resolved. The China numbers were offset with better than expected sales in India and Indonesia. It should be noted that these two markets are longer term plays and a drop in China did hit market sentiment. In the aftermarket, the stock declined by about 3% overall.

Apple Stock Price

Despite the challenges faced in China, Apple remains optimistic about its future prospects. The company has been investing heavily in research and development, focusing on areas such as augmented reality, autonomous vehicles, and wearable technology. These efforts reflect Apple’s commitment to innovation and its determination to stay ahead in an ever-evolving tech landscape. However, for investors these products will not produce cash flow in the immediate future and are really 5 to 10 year projects. In short, the augmented reality products cannot offset the slow or declining growth elsewhere.

Additionally, Apple’s services business, which includes offerings such as Apple Music, iCloud, and the App Store, experienced an 11% growth during the quarter. Although this growth fell slightly short of expectations, it still demonstrates the continued demand for Apple’s ecosystem of services. Apple is relying on services to maintain high profit margins. Regulatory risk in the European Union and the US eventually cast a shadow over this since the App Store is under scrutiny.

Get the Free

Macro Newsletter!

Macro Insights

By signing up you agree to our Terms and Conditions